When you hear “business software” or “reporting” you may think of binders filled with charts, spreadsheets, and footnotes. Or maybe conference rooms packed with executives ruminating over slides. What’s missing is the chance to generate value for businesses.
It’s changing, thanks to a handful of digital technologies that are combining to reshape the future of reporting. Machine learning and cognitive tools will take on a lot of the grunt work of gathering data, making reports, and then disseminating the results. Human workers are free to do more interesting things.
Utilizing a usage-based pricing model can also help teams get more value from their data. By cutting down the cost of data access it makes it easier for companies to link value to spend, enabling them to quickly increase the amount of data they use and expand their efforts.
To succeed in the Age of Connected Work, software companies must reconsider the principles that drive the way what is the merger procedure they design, build, distribute and sell their products. In this new era the winners will redefine what is a company that is product-driven in the broadest sense of the word. They’ll use their products to boost the acquisition of customers, retention and growth. This will require a new strategy-driven focus and the desire to expand their “as-a-service” offerings beyond membership rates. It will also require incorporating PLG into how they build and distribute their products. To stay ahead of the curve, companies must create an extensive technology ecosystem that includes the structure, strategy, stewardship and governance required to make data an asset.